Reputation is very important.

It is even more important in Korea, where a hero can become a villain instantly.

Reputation in Korea is very fragile. Even the current president Moon who garnered

much praise is already being vilified (we should always pray for our leaders).

Today, I found out that Mr. Pizza and Hosigi Chicken franchisees are paying a high reputation cost because of the CEO’s scandals.

Wow, franchisees, almost lost 50% of sales after the CEOs’ sexual harassment scandals!

That is a real reputation cost!

I pray that there is repentance and change in corporate governance. I also pray that the franchisees will not be permanently impaired.