Young people are drinking less. This is good news not only for the millennial pockets but for the society in general. We will likely to see less drunk driving, less crime related to alcohol and less decisions made by inebriation. Lovely.

Well, what about liquor industry? Maybe it is time for liquor industry to come up with other ways to sell alcohol besides encouraging more drinking. Also, it may be time for them to diversify their operations to hedge themselves in terms of operations. ahhh…Finally, no need to feel bad for the liquor industry, they are doing very well in emerging markets.

Anyhow, always drink responsibly.