Starbucks is being sued for putting too much ice. Yes, this is why it tasted so watery. Another blow to Starbucks after the latte with not so much milk lawsuit. Man, Starbucks must be under a lot of pressure trying to cut costs. A quick look into Starbucks using Google finance shows that its profit margin is mostly stable except for 2013. A dive into the 10-K shows that coffee beans and milk are the largest commodities used by Starbucks. Also, it is a big risk factor to Starbucks.Quick search of Arabica coffee price, we see a rise. Yup, world is drinking more coffee and there has been droughts. So I guess Starbucks is under pressure and trying to cut costs.But watering down drink, not cool…

Starbucks can do much better in saving costs. They can have ordering kiosks or use apps to order drinks that would cut down on the labor cost. They can also ask all the stores to turn down the air conditioning a bit because every time I go to Starbucks it feels like a freezer.